HL Group
HL Group is a strategic marketing, communications, and media relations firm. The company was founded in 2001 by Hamilton South and Lynn Tesoro and encompasses offices in New York and Los Angeles. HL Group offers clients the highest level of marketing and communications services; from media relations and corporate communications strategies to flawless event execution, they have an unparalleled record for exceeding their clients' objectives. (http://www.hlgrp.com/)
Public Relations Managing Director, Fashion
A fast-growing, dynamic New York-based Communications, PR, and market Consulting firm seeks a Managing Director to lead an Account Team serving fashion and lifestyle brands. The firm specializes in marketing and communications strategies across fashion, lifestyle, interior design, spirits, media and entertainment sectors, and is quickly expanding into other categories.
ROLE & RESPONSIBILITIES
- Develop compelling communication strategies and integrated marketing platforms to appropriately position a range of fashion and lifestyle brands in the marketplace
- Secure top-tier media opportunities, including press coverage in fashion, lifestyle, and consumer outlets; speaking engagements; sponsorship opportunities; award submissions
- Leverage firm’s network to create meaningful co-branding opportunities and innovative influencer event strategies
- Manage and coordinate targeted press events to support seasonal launches, collections, and other brand introductions
- Interface with key client executives and Marketing/PR point-of-contacts; advise on brand positioning and media training as necessary
- Lead and manage full Account Team, overseeing story angle development, press release writing, daily product placement, sample trafficking, and media tracking
- Interact with firm’s senior executives including Partners and Vice Presidents to solicit brand- and industry-specific expertise; provide updates on client status regularly
- Support new business development through participation in meetings with prospective clients relevant to Account Team’s specialty
QUALIFICATIONS
- Extensive relationships within the lifestyle media on both a national and domestic level
- Strong ability to manage people at all levels of seniority – from account coordinators to senior executives
- Keen understanding of brand nuances, competitive positioning, and big/small industry picture
- Exceptional interpersonal, networking, and verbal and written communications skills; ability to lead client meetings a must
- Ability to handle multiple projects simultaneously in a hectic, fast-paced environment
- Relationships with influencers in the entertainment industry a plus, but not required
- Experience in new business development and client acquisition preferred
- Proficient in Microsoft Word, Excel, and PowerPoint
It is important to know the responsibilities and qualifications for the position you are applying and looking into. Employers look for strong candidates that meet or exceed there expectations. If considered and given an interview being prepared for any possible scenario and always able to answer questions about the industry is key. "Before employers can effectively choose their employees, they must identify the knowledge, skills, and abilities that those applying for their vacancies should possess. This is completed via a through analysis of what their workers do and how they do it." (Hayes, David K., and Jack D. Ninemeier. Human Resources Management in the Hospitality Industry. Hoboken, NJ: John Wiley & Sons, 2009. Page 101)
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