TaraTracyPR
Wednesday, March 16, 2016
Week 8 EOC: 9 to 5
The movie, 9 to 5, was a great movie but I witnessed a large amount of unethical behavior, sexual and workplace harassment. There were many scenes in the movie that gave off strong male and female leads and both showed inappropriate actions for the workplace. There was a lot of sexism, sexual harassments, quid pro harassment, and many inappropriate gestures. "From a legal perspective, if harassment is established under the quid pro quo version, the employer automatically is liable and will be held accountable for whether or not steps were taken to correct the situation" (Hayes, David K. Human Resources Management in the Hospitality Industry, 1st Edition. Pg. 351.)
Friday, March 4, 2016
Week 7 EOC: Resume Profile Statement
A goal-oriented, quality-driven, and result-focused Fashion Marketing Director professional demonstrating strong work ethic capabilities. Strong ability to manage a team at all levels of seniority, also the ability to manage multiple tasks and accounts at once.
A goal-oriented, quality-driven, and determined Fashion Marketing Director demonstrating strong work ethnic capabilities. A strong ability to manage multiple tasks at once and result-focused team leader.
A highly motivated, goal-oriented, and organized Fashion Marketing Director demonstrating strong work ethnic capabilities. Strong ability to manage a team at all levels of seniority and the ability to manage multiple tasks.
A goal-oriented, quality-driven, and determined Fashion Marketing Director demonstrating strong work ethnic capabilities. A strong ability to manage multiple tasks at once and result-focused team leader.
A highly motivated, goal-oriented, and organized Fashion Marketing Director demonstrating strong work ethnic capabilities. Strong ability to manage a team at all levels of seniority and the ability to manage multiple tasks.
Wednesday, February 17, 2016
Week 6 EOC: Perform job analysis
HL Group
HL Group is a strategic marketing, communications, and media relations firm. The company was founded in 2001 by Hamilton South and Lynn Tesoro and encompasses offices in New York and Los Angeles. HL Group offers clients the highest level of marketing and communications services; from media relations and corporate communications strategies to flawless event execution, they have an unparalleled record for exceeding their clients' objectives. (http://www.hlgrp.com/)
Public Relations Managing Director, Fashion
A fast-growing, dynamic New York-based Communications, PR, and market Consulting firm seeks a Managing Director to lead an Account Team serving fashion and lifestyle brands. The firm specializes in marketing and communications strategies across fashion, lifestyle, interior design, spirits, media and entertainment sectors, and is quickly expanding into other categories.
ROLE & RESPONSIBILITIES
- Develop compelling communication strategies and integrated marketing platforms to appropriately position a range of fashion and lifestyle brands in the marketplace
- Secure top-tier media opportunities, including press coverage in fashion, lifestyle, and consumer outlets; speaking engagements; sponsorship opportunities; award submissions
- Leverage firm’s network to create meaningful co-branding opportunities and innovative influencer event strategies
- Manage and coordinate targeted press events to support seasonal launches, collections, and other brand introductions
- Interface with key client executives and Marketing/PR point-of-contacts; advise on brand positioning and media training as necessary
- Lead and manage full Account Team, overseeing story angle development, press release writing, daily product placement, sample trafficking, and media tracking
- Interact with firm’s senior executives including Partners and Vice Presidents to solicit brand- and industry-specific expertise; provide updates on client status regularly
- Support new business development through participation in meetings with prospective clients relevant to Account Team’s specialty
QUALIFICATIONS
- Extensive relationships within the lifestyle media on both a national and domestic level
- Strong ability to manage people at all levels of seniority – from account coordinators to senior executives
- Keen understanding of brand nuances, competitive positioning, and big/small industry picture
- Exceptional interpersonal, networking, and verbal and written communications skills; ability to lead client meetings a must
- Ability to handle multiple projects simultaneously in a hectic, fast-paced environment
- Relationships with influencers in the entertainment industry a plus, but not required
- Experience in new business development and client acquisition preferred
- Proficient in Microsoft Word, Excel, and PowerPoint
It is important to know the responsibilities and qualifications for the position you are applying and looking into. Employers look for strong candidates that meet or exceed there expectations. If considered and given an interview being prepared for any possible scenario and always able to answer questions about the industry is key. "Before employers can effectively choose their employees, they must identify the knowledge, skills, and abilities that those applying for their vacancies should possess. This is completed via a through analysis of what their workers do and how they do it." (Hayes, David K., and Jack D. Ninemeier. Human Resources Management in the Hospitality Industry. Hoboken, NJ: John Wiley & Sons, 2009. Page 101)
Tuesday, February 9, 2016
Week 4: Employee Recruitment and Selection
During the interviewing process, it is important to make sure to follow all of the guidelines and regulations that are a part of the company. Hiring someone whose attractiveness matches the target market is also important. The appearance of employees is just another way of telling the consumers what is expected of a customer. "Exceptional hospitality management company keaders are often quoted as saying that 'our people are our greatest asset'" (Hayes, David K. Human Resources Management in the Hospitality Industry, 1st edition. Pg. 100). The type of customer businesses want to attract are what they should look for in the employees they hire. When interviewing or recruiting, it is crucial to make sure the person that is applying and wants the jobs fits under the criteria of an eligible candidate. He or she should represent the aesthetic of the company. When a customer walks into the building and see someone they can't identify with it could hurt the business. "Employee recruitment and selection efforts are so crucial to the long-term success of every hospitality business and to all of the hospitality managers who direct their operation's recruitment and selection process." (Hayes, David K. Human Resources Management in the Hospitality Industry, 1st edition. Pg. 100). Companies who make it an effort to recruit the right people who actually have a passion for their job and is dedicated shows in the workplace. Keeping a hearty reputation in the hospitality industry is the most important. "Most successful hospitality industry leaders will also state that they have little personal interest in the making their companies the biggest or even the most profitable. They know that if they focus on providing outstanding guest service, growth, and profits are the inevitable result." (Hayes, David K. Human Resources Management in the Hospitality Industry, 1st edition. Pg. 100)
Week 2 Case Study: Human Resources Management
As a hotel general manager, I would not agree with the housekeeping supervisor, Tara Roach. There are certain steps that need to take place before an employee can take off a day of work which is understandable. In the passage, it shows that Donna Moreau is a hard working employee with a perfect attendance, and she as well took the proper steps in order to request a day off. As a great supervisor, Tara, should have recognized that Donna deserved the one day she requested off for her daughters graduation. "The extent of compliance has a significant impact on how affected managers make personnel-related decisions and on whether significant time and financial resources must be committed to issues that could have been avoided if labor laws were followed." (Hayes, D. and Ninemeier, J. (2008). Human Resources Management in the Hospitality Industry. Pg. 9). Keeping a good reputation is the hospitality industry is very important but making irrational decisions as a supervisor and firing Donna was not the right call. Tara is only the housekeeping supervisor, which is Donna's department, but she doesn't hold the authority or HR position to make the terminating decision on her own. "Hospitality managers responsible for HR activates at either the unit or company level must understand the importance of employment law to their daily activities and decision making."(Hayes, David K. Human Resources Management in the Hospitality Industry. Pg. 28.) As a general manager you are suppose to oversee the the departments and the employees below you and make sure things flow correctly. The general manager needs to be more aware of certain situations so mishaps and misjudgement calls don't happen again. "Hospitality managers responsible for HR management must fully understand that the wrong HR decision can subject their companies (and themselves!) to significant legal liability. Multimillion-dollar jury awards levied to penalize those companies found to be guilty of improper employment practices are common in the United States." (Hayes, David K. Human Resources Management in the Hospitality Industry. Pg. 28.)
Week 1 EOC: Best and Worst Customer Experience
Worst:
My sister and I needed to pick up some household items so we decided on Wal-Mart. It was around Christmas time so they were heavy on the security. We spent about 30 minutes shopping in the home department and couldn't find any assistance, as usual. After we gathered everything we went there for we stood in line for checkout. We purchased a new trashcan, trash bags, kitchen essentials, and also bathroom supplies. Reckon it was the Christmas season and everyone is shopping at once. So, after we checked out we made our way towards the exit where security is checking everyone's receipts and bags. Once it's our turn for the security man to scan over our receipt he brings to our attention that the trashcan is not on the receipt. We try to explain to him that we paid for it and there's no way for us to steal a trashcan that is bigger than the shopping cart. The security starts to get loud with us and is accusing us of stealing and that if we don't want the consequences to go pay for it or deal with him. We go back to the register that we purchased our items at and told the cashier that the security guard said we didn't pay for the trash can and it's not on the receipt. The lady working checkout scanned the item then told us that we should have been better customers and to put all of our items on the conveyor belt. My sister and I looked at each other and couldn't believe what she said. Being the person I am I told her, "Being the employee at Wal-Mart, you should do a better job at making sure you scan all of the customers items before they leave." We took our receipt and walked away, I know all very dramatic but true.
Best:
One of my best customer service experiences happened about 2 months ago when I needed some new boots and a friend referred a clothing and shoe website to me. I checked out the website and it seemed pretty legit and they had great comapny reviews. So I then ordered a pair of boots and a pair of jeans from the online site called, Cicihot.com. The standard shipping for your purchase is 3-7 days and when I finally received the package, the box along with shoes were damaged. Not only was I upset with the way I received my product but it took my shoes a whole week to come, and they were delivered to me damaged and not up to my standards nor any other paying customers. Immediately after I received my shoes the way they were, I emailed the company the same day to let them know that when I received the package it came to me ruined and in worst possible shape ever. Only one of the shoes were damaged but I have two feet so I had to send them back, but my jeans were perfectly fine so I kept them. Two days after I emailed the company they sent me a, "I'm sorry for the inconvenience", email and the company offered to send me a new pair of the same shoes free of charge and a 25% off coupon code for my next online purchase. After the company sent the new package they sent me an email again stating how they appreciate my service as a customer and sorry for the inconvenience once again. Ever since the company took care of the mishap extremely well and gave me a refund, I continue to shop through their website and luckily I haven't had another damaged package or product.
My sister and I needed to pick up some household items so we decided on Wal-Mart. It was around Christmas time so they were heavy on the security. We spent about 30 minutes shopping in the home department and couldn't find any assistance, as usual. After we gathered everything we went there for we stood in line for checkout. We purchased a new trashcan, trash bags, kitchen essentials, and also bathroom supplies. Reckon it was the Christmas season and everyone is shopping at once. So, after we checked out we made our way towards the exit where security is checking everyone's receipts and bags. Once it's our turn for the security man to scan over our receipt he brings to our attention that the trashcan is not on the receipt. We try to explain to him that we paid for it and there's no way for us to steal a trashcan that is bigger than the shopping cart. The security starts to get loud with us and is accusing us of stealing and that if we don't want the consequences to go pay for it or deal with him. We go back to the register that we purchased our items at and told the cashier that the security guard said we didn't pay for the trash can and it's not on the receipt. The lady working checkout scanned the item then told us that we should have been better customers and to put all of our items on the conveyor belt. My sister and I looked at each other and couldn't believe what she said. Being the person I am I told her, "Being the employee at Wal-Mart, you should do a better job at making sure you scan all of the customers items before they leave." We took our receipt and walked away, I know all very dramatic but true.
Best:
One of my best customer service experiences happened about 2 months ago when I needed some new boots and a friend referred a clothing and shoe website to me. I checked out the website and it seemed pretty legit and they had great comapny reviews. So I then ordered a pair of boots and a pair of jeans from the online site called, Cicihot.com. The standard shipping for your purchase is 3-7 days and when I finally received the package, the box along with shoes were damaged. Not only was I upset with the way I received my product but it took my shoes a whole week to come, and they were delivered to me damaged and not up to my standards nor any other paying customers. Immediately after I received my shoes the way they were, I emailed the company the same day to let them know that when I received the package it came to me ruined and in worst possible shape ever. Only one of the shoes were damaged but I have two feet so I had to send them back, but my jeans were perfectly fine so I kept them. Two days after I emailed the company they sent me a, "I'm sorry for the inconvenience", email and the company offered to send me a new pair of the same shoes free of charge and a 25% off coupon code for my next online purchase. After the company sent the new package they sent me an email again stating how they appreciate my service as a customer and sorry for the inconvenience once again. Ever since the company took care of the mishap extremely well and gave me a refund, I continue to shop through their website and luckily I haven't had another damaged package or product.
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